As a way to mark Breast Cancer Awareness Month this October, the McGrath Foundation is calling on local communities to ‘Pink Up Your Town’ to help fund McGrath Breast Care Nurses throughout the country and to increase breast awareness in young people.

‘Pink Up Your Town’ is a great opportunity to generate community pride, while raising funds for the McGrath Foundation to provide vital support to families going through a breast cancer experience, completely free of charge.

Tracy Bevan, McGrath Foundation Ambassador & Director, is ecstatic for this new initiative that will not only see towns across the country awash with pink, but also create awareness around breast health and how the 110 existing McGrath Breast Care Nurses have supported more than 47,000 families since 2005.

‘All funds raised by the community will go towards ensuring a McGrath Breast Care Nurse is available right across rural and metro Australia to help improve outcomes for people diagnosed with breast cancer by acting as a patient advocate, coordinating care, and ensuring their physical, psychological and emotional needs are met.’

‘A wonderful way to ‘Pink Up Your Town’ is to turn a major landmark or building in the community pink as a way of recognising the 44 people who are diagnosed with breast cancer every day and who would benefit from the dedicated support of a McGrath Breast Care Nurse,’ continued Tracy.

The town of Mudgee, NSW, has already committed to the initiative during October and are planning to place pink lightbulbs in the windows of local businesses, community buildings and the town hall, as well as holding a large raffle fundraiser.

People who wish to get involved and ‘Pink Up Your Town’ to support the McGrath Foundation during October can register by visiting www.mcgrathfoundation.com.au/getinvolved.