Become a corporate partner
At the McGrath Foundation, we collaborate with a diverse range of organisations who share our commitment to making a difference to Australian families experiencing breast cancer.
We take pride in delivering mutually beneficial partnerships to meet your business objectives.
There are many benefits for your business in becoming a corporate partner with us. From brand enhancement, to engaging your team and being identified as a business that is socially responsible. We will work with you to develop a campaign which will build on your networks, engage your stakeholders and drive results.
Different ways to get your business involved
Funding a nurse
Funding a McGrath Breast Care Nurse can help connect your brand with the local community. Take pride in knowing that your brand is worn by a McGrath Breast Care Nurse who is supporting local families & the community, each year.
Strengthen your market presence by aligning your product or service with the McGrath Foundation IP. This could include turning a product pink to raise money or donating a percentage of sales to help fund McGrath Breast Care Nurses.
We create bespoke campaigns to align with your brand objectives and take pride in working with our partners, ensuring a mutually beneficial output.
Find out more about how we can work together and make a difference to families affected by breast cancer. Call Christina on (02) 8962 6100 or fill out the form below
Be inspired by some of our corporate partnerships
The Athletes Foot-"The Perfect Fit" to make a difference
Proving that a charity partnership can be implemented quickly, the “Perfect Fit to Make a Difference” campaign went from concept to launch in just 6 weeks. With a full suite of marketing collateral developed and displayed across the store network, a robust consumer marketing campaign running across both businesses social channels and a radio commercial, the campaign was set for success.
The campaign helped The Athlete’s Foot build brand awareness and consumer engagement, with a digital audience reach and sales increasing for the same period year on year.
It also allowed The Athlete’s Foot to increase team engagement creating a swell of positive feedback. Additionally, The Athlete’s Foot far surpassed their Corporate Social Responsibility goal.
Hay bales pinking up thanks to Tama Australia
Since 2014 Tama Australia have been turning hay bales pink to support the McGrath Foundation.
Being a supplier of the world’s leading crop packaging brands, they wanted to create a highly impactful activation while raising funds to show support for families in rural communities experiencing breast cancer.
It is now common to see pink hay bales, pink silage covers, and pink netwrapping dotted throughout the Australian farming communities. This campaign generated significant media interest including ABC Local News, ABC Nationwide and The Inverell Times.
BP starts donation domino effect
Objective: BP wanted to show support to families across Australia experiencing breast cancer and increase staff engagement.
Programme: In September, BP stores ‘pink up’ and donate a percentage of fuel sales. Various suppliers in store also donate with customers invited to be involved.
Outcome: Since 2014 BP has donated more than $2 million. In 2017 the team at St Helens, Tasmania encouraged 1 in 4 customers to make a donation. As part of their prize, Tracy Bevan, Ambassador and Director of the McGrath Foundation, personally signed and presented a certificate recognising the team’s astonishing effort. Coverage of the campaign in Motoring and the Sunshine Coast Daily