The McGrath Foundation joins some of Australia’s best loved charities in the well-recognised annual AMR Reputation Index, released today. Moving into 7th place this year from 9th in 2015, the Foundation has consistently been placed in the top 10 for the past five years.
The Index is held in high-esteem and captures the reputation of national Australian charities directly from consumers across the country and is compiled by AMR. The results measure seven key pillars: leadership, citizenship, services, innovation, governance, cost management and workplace. The McGrath Foundation achieved an increased result across all seven areas, compared with 2015.
CEO, Petra Buchanan, said the results were testament to the work of the 110 McGrath Breast Care Nurses around the country, who have so far supported more than 49,000 families affected by breast cancer, as well as the dedication of Foundation staff, Board members and supporters over the past year.
Every day, the McGrath Foundation works to make life for families experiencing breast cancer that little bit easier. The Foundation raises funds to place specialist breast care nurses in communities across Australia, to support the thousands of women and men diagnosed with breast cancer, and to increase breast health understanding and awareness. So that, no matter where someone with breast cancer lives, a McGrath Breast Care Nurse is there to support them and their family, free of charge, every step of the way.
About the Charity Reputation Index:
The Charity Reputation Index is produced each year by research consultants AMR, which also produces the annual Corporate Reputation Index, Country Reputation Index and City Reputation Index.
The Charity Reputation Index collates insight directly from consumers, and does not rely on any information provided by the organisations being studied.
The list of the 40 Australian charities studied in the Charity Reputation Index is compiled by AMR using data published by The Australian Charities and Not-for-profits Commission (ACNC) the independent national regulator of charities. Several criteria are used to select charities.
In addition to collating overall reputation, the Charity Reputation Index also measures how Australians feel about each of the 40 charities according to seven parameters; Services, Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management.
The Charity Reputation Index surveys Australian Adults aged 18 and older using an online panel, with results weighted to ensure they represent appropriate gender and age groups nationally. For the 2016 index, 6,909 were surveyed. Data was collected in November 2016.