IGA Pink Mud Cakes In Support for Breast Cancer

September 19, 2011 3 mins read

To help raise money for the McGrath Foundation, independent grocers IGA will again donate 40c from every PINK CHOCOLATE MUD CAKE sold from 19 September to 16 October. Their target is to beat the $12,500 raised through the sale of over 31,000 pink chocolate mud cakes in 2010.

Co-founded by Jane and Glenn McGrath after Jane’s initial recovery from breast cancer, the McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia and increase breast awareness in young women.

McGrath Breast Care Nurses provide physical, psychological and emotional support for women diagnosed with breast cancer and their families from the time of their diagnosis and throughout their treatment for breast cancer. There are currently 64 McGrath Breast Care Nurses located in areas as far reaching as Hervey Bay (QLD), Geraldton (WA), Armidale (NSW), Warrnambool (VIC) and Whyalla (SA), with two McGrath IGA Breast Care Nurses funded by IGA.

Executive Director of the McGrath Foundation, Tracy Bevan, believes there is a strong connection between fundraising through independent grocers IGA and the aims of the McGrath Foundation.

‘When customers purchase a PINK CHOCOLATE MUD CAKE from their local IGA, they will be supporting women in their own communities. The aims of the McGrath Foundation are to provide support to Australian families experiencing breast cancer and educate young women to be breast aware.’

Mark Crutcher, the IGA National Chairman said, ‘IGA has raised over $120,000 to date for the McGrath Foundation through a number of very successful in store promotions, including everything from the sale of pink lady apples, chocolate hearts and Raspberry Lamington Fingers. We’re pleased to see this partnership continue as it makes a real and significant difference to the community.

‘IGA Retailers across Australia are right behind this initiative to support the McGrath Foundation. Sadly, breast cancer affects many women in communities all over Australia. We hope that by raising funds through our network of over 1,300 stores, we will assist the McGrath Foundation to carry out its vital work in areas where it is needed most.

‘Through the IGA Community Chest and associated programs, independent retailers across Australia have raised more than $55 million for local communities, charities and worthy causes in the last 8 years. It is something we’re passionate about and we do 365 days a year,’ said Mark.

The IGA limited edition PINK CHOCOLATE MUD CAKE will be available in-store from 19th September to 16th October. The cakes will retail at approximately $5.99 (dependent on state) with 40c of the sale going to the placement of McGrath Breast Care Nurses in communities right across Australia.