Tyre Dealers Go Pink in Support of the McGrath Foundation

The blokey world of tyre retailing took on a pink hue in February as leading tyre manufacturer, Kumho, launched a novel fundraising initiative involving the company’s network of tyre dealers around the country with Pink Fitters Day.

In addition to their generous donation of $100,000 to the McGrath Foundation, Kumho dealer staff around the country donned special pink shirts for the day with a $9 donation per shirt going to the McGrath Foundation and raising an additional $10,000.

According to Kumho Tyre’s marketing manager, David Basha, the tyre industry is a blokey business but there was a groundswell of support for the fundraising day.

"We believe Pink Fitters Day will grow into a major annual event in the tyre industry as more and more tyre retailers come on board in the years to come to support the McGrath Foundation and the great work it is doing to support women diagnosed with breast cancer and their families right across Australia," said David.

The McGrath Foundation would like to say thank you to each and every tyre dealership which took part in the day – we’ve loved seeing the coverage flooding in of all these real men and women in pink! We can’t wait for next year’s Pink Fitters Day.